The Ambition Evolution
For working mothers who want more life, not just more to do.
A six-month coaching programme for heart-led, capable women whose career and ambition still matter - but priorities have shifted since having kids, and "good girl" conditioning is keeping them stuck.
If you're tired of waiting for the right moment to work out how you want to live this next chapter of your life as a working mum, this programme is for you.
Does this sound like you?
- You've got more to give. But between the job, the kids, the mental load and the guilt, there's no space to actually think.
- You feel like you're doing a mediocre job at work AND a mediocre job as a mum, so despite all the effort, you still feel like you're failing at everything.
- You're tired but wired - constantly running that mental checklist because it feels like it's all on you, and you can't switch off.
- You've been a 'good student' at work for years, moulding yourself to fit everyone else's expectations of who you should be.
- You've tried all the life hacks - the family planners, recipe boxes, outsourced cleaning, maybe even reduced your hours - and you're STILL exhausted.
- You know something has to change. But you've never had the space to work out exactly what you want and build towards it without guilt.
What you'll walk away with
- Clarity on what matters to you: Not what your job expects, your kids need or your mother-in-law thinks. What actually lights you up? What do you want your life to look like in 5 years?
- A quieter inner critic: The voice that says you're not doing enough, not being enough. We'll work with that directly so it stops running the show, and you start to be guided by your inner mentor instead.
- A relationship with ambition you're not ashamed of: you stop apologising for wanting different things to what you wanted in your 20s, what your parents think you should want or what your friends and peers are striving for.
- A plan that's actually yours: Get that promotion, start that business, ask for that pay rise, make that leap. Stop waiting 'until the kids are older'. You'll be a working parent for longer than you were just a worker. Find a sustainable way forward.
"Helen was great at helping me process my thoughts and come up with a great action plan of my steps. Feel confident about my next steps and they are realistic. Helen asked the right questions and gave me space to go through my thoughts and ideas. Challenging some of these also and really making me think"
The Ambition Evolution
My 16 week coaching programme that will give you the skills to let go of mum guilt for good and get you feeling comfortable with being visible at work.
You CAN have a successful career and be a kick-ass mum WITHOUT burning yourself out or taking a step back.
The answer isn't 'just being more organised'. It's in uprooting some of the beliefs we hold about what it means to be a good mum and a good leader.
This isn't a worksheet or a series of 'hacks'. This is deep work, wholesale change in your mindset.
I'll help you lead your way, find your voice and be the role model your kids need to see. If you want to be a cycle-breaker - let me help you get there.
"Helen...helped me look at my challenge from new perspectives and gave me the confidence to take a first step. She had a really calm and thoughtful approach, she listened intently and guided me using some great techniques to come up with possible steps forward."
Hello!
I'm Helen - mum, former Marketing Director, recovering people pleaser.
For 18 years, I climbed the corporate ladder by being a chameleon. I moulded myself to fit what others expected, earned top performer status, and eventually led marketing for a billion-pound veterinary company.
Then everything shifted.
As a new mum, I'd added "perfect parent" to my impossible quest for "perfect employee."
I became the only woman on my senior team with young children. The pressure became unbearable so I quit before I broke.
Here's what made me furious. I wasn't incapable; I was just one person trying to do it all.
My story isn't unique. Motherhood is where we lose most female leaders. But it doesn't have to be.
Now, as a qualified executive coach, I help capable women build careers that don't require burning out or opting out - so you can lead with confidence and stay present with your kids.
"Helen is a wonderful coach and uses her empathetic approach to build a sense of ease and rapport. Through working with Helen I gained clarity on my next steps and where I wanted to head in my career.”
How the programme unfolds
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Onboarding call - 45 minutes
We establish where you are, what you want to get out of this, and what working together will look like. You leave with your values and strengths workbook to complete before session 1.
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Session 1: Your Signature Strengths - 90 minutes
We dig into what you found in the workbook. What you value, where your strengths actually live (the ones that light you up, not the ones you put on your CV) This is the bedrock we build everything else on.
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Session 2: The Should Audit - 90 minutes
Between sessions, you watch a short Ted Talk and complete 'The Should Audit' workbook. This is an honest look at all the shoulds running your life as a mum. We'll work out which ones are actually YOUR standards, which ones aren't, and what you want to do about it.
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Session 3: Inner Critic and Inner Mentor - 90 minutes
The voice that tells you you're failing, you're not enough, you're selfish. We name it, understand it and find the wiser voice underneath. There are optional resources available here on guilt, the mental load and partner conversations.
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Sessions 4-6: Momentum - 90 minutes each
Classic coaching - these sessions are entirely yours. We'll work on whatever is most alive for you. These sessions give you space to think and the courage to act.
"Having initially been a little sceptical as to the effectiveness of coaching, I've been surprised by how much I feel I have got from the sessions, and I've really enjoyed working with Helen. I've finished...feeling energised and positive. Helen has a wonderful knack for coaxing out the things that really matter, and giving space to consider them. "
How it all works
- A one-to-one 45 minute onboarding call to explore your goals for the whole programme and outline the framework.
- 6 x 90 minute one-to-one coaching sessions, online over 5-6 months (about every 3 weeks - but on a schedule to suit you).
- A series of self paced, bite sized videos, and workbooks with a blend of reflective exercises and practical tools to shift mindset and behaviour.
- A suite of optional reading and resources to help you go deeper in areas that resonate with you.
- Unlimited email support in between sessions to keep you on track and accountable.
Why work with me?
- I offer a relaxed environment that gives you that rare and precious space to actually think. If you think you don't have time for coaching - that's exactly why you need coaching. Otherwise you'll never get off the hamster wheel.
- My style is relaxed and safe, but also with energy. I'll balance support and challenge depending on what you need on the day, and we'll take as much time as you need to explore. But I'll also encourage you to take action, to do the brave and hard things that will actually make a shift.
- I've been where you are. I have two young kids and experienced the struggles of climbing the corporate ladder as a woman, a people pleaser and a mum. If you're finding it hard, it's because it is hard. It's not just you, it was also me and it's countless others too.
- I'm a qualified and accredited coach with the Association for Coaching. That means I'm properly trained by an organisation who are checked by one of the main international coaching bodies AND that I continue to engage in training and supervision (like coaching for coaches) to keep my skills sharp and my ethics in line with guidelines.
- I'm trained in a raft of techniques and tools specific to supporting women and mothers. I'm a trained 'Playing Big' facilitator by Tara Mohr, a motherhood studies practitioner having studied with Dr. Sophie Brock, and a Certified Fair Play Method Faciltatator as per the brilliant book by Eve Rodksy.
- I'm a bit sweary and quite obsessed with my dogs. That may sway you or put you off, but I think it's important that you know!
Investment
£499 x 5 - for 7 x one-to-one calls, a series of self paced resources and between session email support.
OR £2,495 when you pay in full.
Even better - get work to pay! You'll be a better leader as result, they definitely win too.
Use the template below to help you build a business case. Click the link below and it'll download a word document you can edit as you see fit.
The Ambition Evolution could be for you if...
...your kids are your number 1 priority but you still need something for you. Yet you're struggling to see how you can possibly balance it all without overwhelm or burnout.-
You feel like you've lost your 'superpower' of working all the hours to perform at work and are struggling with how to keep up the pace of progression without burning out.
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You were going great guns with your career progression before you had kids, but now your priorities have changed and ambition feels...different.
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But you worked hard to get where you've got to and you're reluctant to give that up. You still want something for you, and to role model to your kids that women are leaders and creatives, not just providers of snacks and clean laundry.
...you're a high achiever and a people pleaser.
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You climbed the career ladder quickly because you worked hard and your bosses always liked you. But you can't shift the feeling that you just 'got lucky' to be where you are in your career.
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You've got a sense that you've got more to give, but you're not sure what's holding you back. And having kids means you've got even less headspace to think about it.
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You get told you're 'easy to work with' and that they 'couldn't do it without you' and end up taking on more work than you can realistically cope with in order to keep up with this reputation.
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You've been told you're 'too soft' or need to 'toughen up' to make progress, but you hold a deep belief that emotional intelligence is a crucial leadership skill.
...you sometimes struggle to know what you actually want
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There are a thousand ideas going around in your head but when it comes to articulating them you either freeze or get an attack of verbal diarrhoea.
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You worry often about saying or doing 'the wrong thing' and how that might impact what others think of you.
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You end up stuck in your comfort zone and risk going stale, with the earning and pension gap between you and your partner or co-parent widening with little chance of catching up.
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Your life looks great from the outside, all the boxes are ticked. But you're still left with a feeling of 'is this it?'. Something isn't quite aligned.
...you're stuck in an anger-guilt cycle at home.
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Mostly you keep your cool but sometimes the weight of trying to 'have it all' feels more like you're having to 'do it all' and it doesn't seem fair. The resentment bubbles over with your partner and kids and then you feel guilty. And that feeds your anger, and so the cycle continues...
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You're deeply frustrated about how invisible the mental load is. Your family just expect you to have it all sorted and it stops you doing things for yourself because there's simply not enough time.
The Ambition Evolution is NOT for you if...
- You're looking for someone to give you the answers. There's no formula to follow here. This programme is here to help you set your own rules.
- You're not willing to step out of your comfort zone. Growing as a parent and professional requires you to get comfortable being uncomfortable.
- You're not looking to take action. If you just need a space to vent (and we all need that sometimes), go for a coffee with a mate. This space is for you to make real and lasting change. I know time is tight, so the prep work won't take any more than 30 minutes a week.
I'm the coach for you if...
- You want a calm, safe space to think. Just to be listened to without interruption or judgement.
- You like a balance of support and gentle challenge to help you do the brave things.
- It helps you to have an accountability partner to follow through on your actions.
- You work better on a one-to-one basis rather than a group setting where you can hide
- You want a coach who's been where you are - a mum wrestling with the career-kids-conundrum.
I'm NOT the coach for you if...
- You're looking for a confidence coach with coloured blazers, big earrings and a loud voice to try and emulate. I'll help you find YOUR version of confident, which might not be the obvious one.
- You want someone to tell you how you need to change yourself. You don't. The problem isn't you, it's the system. I'm here to help you navigate a world that's not setting you up for success. It might mean taking some different actions, but at the heart of those actions needs to be the authentic you.
- You're looking for parenting advice. I'm not an expert and very much winging it myself every day! I'm here to help you work out YOUR version of good enough, not to help you meet society's view of perfect.